Head of Marketing

Marketing · Cape Town, South Africa
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Job profile

Capcade is building out it's Cape Town office and we are looking for a Head of Marketing. You will be part of a self-organised agile team that is working on our scaling our FinTech platform, which is shaping how financial transactions are sourced, negotiated and executed. 

We need you to help us drive our marketing efforts, developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to key stakeholder, and building awareness and positioning for our company's brand. You will be working closely with our sales team to refine messaging, optimise channels and refine pricing strategy to help us maximise profits and market share.

Your ideas, decisions and skills will matter and will make an impact in our team, the clients we engage and the company itself. Within our working environment we have a flat team structure, no middle management, communication that is direct and transparent between all team members. 

Duties and responsibilities

You will have a unique opportunity to assist in crafting the future of game-changing FinTech platform. You will be responsible for following areas within the business;

  • Craft strategies for all marketing activities, including digital, social media, advertising, communications, public relations and creative
  • Prepare and manage monthly, quarterly and annual budgets for the marketing department
  • Set, monitor and report on company marketing aspirations
  • Research demand and for our products and services in the market place
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts
  • Analyse consumer behaviour and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives

Requirements and qualifications

  • Honors or Masters University degree
  • Work experience as Head of Marketing or VP Marketing, preferably within our industry
  • Experience running successful marketing campaigns
  • Solid knowledge of web analytics and Google Adwords
  • Experience with CRM software
  • Proven marketing campaign experience
  • Analytical mind

Who we are

Capcade makes Private Market transactions simple, seamless & compliant while reducing time, cost and friction. We enable businesses, institutions and governments of all sizes to buy, sell or invest into debt & equity globally.

Our Solutions Suite supports the end-to-end lifecycle of a deal - from origination to post closing, compliance and reporting. With that, we are creating a network of vetted investors, capital seekers and service providers in a secure and transparent ecosystem.

What you can expect from us

  • Opportunity to become co-owner
  • Work with the latest technologies and tools in the industry
  • Manage your day to fit personal and professional obligations
  • Hybrid working environment
  • Colleagues with nice manners, willingness to help and sense of humor
  • Regular feedback, education, training, courses and certifications
  • “Guilt and drama free" environment

By submitting your application and CV, you consent to processing of your personal data by our company in accordance with the Law on Personal Data Protection (You can find our Recruiting Privacy Policy here).

If you have any questions or need additional information, please don't hesitate to contact us by careers@capcade.com 

Thank You

Your application was submitted successfully.

  • Location
    Cape Town, South Africa
  • Department
  • Employment Type
  • Minimum Experience